Business Case Studies,Marketing Strategies Case Study, Took Pulse of the Market before Giving One to it

Code :MM0073

Year : 2018

Industry : Fast moving consumer goods

Region : India

Teaching Note:Available

Structured Assignment :Not Available

INTRODUCTION: Yash Bansal (Bansal) was excited. He could not believe that the day for his internship project assessment had finally arrived. Twelve weeks of his business management internship with Dharampal Satyapal Ltd., a famous diversified conglomerate in India, had simply flown by. Bansal felt privileged to work with the company. He remembered how, when his internship began, his company guide had talked to him about the company and its working, specifically about the marketing activities for its relatively new product, Pulse candy. Over the course of 12 weeks Bansal had learnt a whole lot of things. As his company guide had suggested, he noted down each and every response of different stakeholders relating to Pulse candy. Now, he was confident that he would be able to analyze that data and submit an outstanding report to his company guide.